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Use Visual Storytelling to Sell Your Big Idea

 Peter Durand, Alphachimp

A new product or service — no matter how affordable or effective — does not necessarily lead to systemic change nor enable a sustainable business model. Visual diagramming can help to identify weak links and potential optimization areas in the supply chain, distribution methods, funding streams, and behavioral shifts required to take a social innovation to scale. This process can help you think through what you need to do in order to get a business off the ground or create and new product. Most important, visual storytelling can explain your Big Idea to customers and investors!