2024 Incubator Cohort Program

The core of the program

Idea Innovators looking to Start

Knowing how you want to structure your business idea and get started on how to setup your operations.

Sole Proprietors looking to Grow

Learn how to register their business, business banking, and building their brand identity.

LLC’s looking for Sustainability

Transitioning from reactive to proactive business operations.

Coaches, Facilitators & Subject Matter Experts

Module 1:

Orientation & BMC

  • 3 Learning Labs (2.5 Hours Long)

    • First In-person is July 17th, 2024

    • Learning Technical skills from Subject Matter Experts (SMEs)

    • 1 hour dedicated to check-ins & check-outs on entrepreneurial journeys, wellness, & support.

  • 3 Group Coaching Sessions (Virtual via Zoom)

    • 5-6 entrepreneur : 1-2 coaches in break-out rooms

    • Parking lot questions from the previous learning labs

    • Providing a space of questions & sharing for those new to coaching, asking for clarification, & “don’t know what you don’t know”

  • Your first mentor circle coaching (alternate with Learning Labs)

    • 1 entrepreneur : 3-5 coaches

    • Crafting your NEEDED support for your GROWTH with multiple SMEs & Coaches

Learning Lab #1: Part 1 Orientation + Business Canvas Model + Pitch #1

The start of our journey! We will go over the digital tools you’ll use during our 6 month journey.
• Baseline Survey for INC Program
• Scheduling First Mentor Circle Meetings
• #1st Pitch + Ask
• BMC Share + Created Value

Part 2 Orientation + Business Model Canvas

In-person at E-ship Hub in Tuba City, AZ
Headshots
• Community Norms + Entrepreneurship
• Wellness in Entrepreneurship + CL Mission
• Failure + Goal Setting
• BMC + Creating Infrastructure Management

Learning Lab #2: Stronger Customer Relationships (Customer Experience Map) + Design Brief (C&E) + Pitch #2

Day 3 of our BMC work & refinement.
• Product innovation
• What stands in our way to see opportunities?
• Learning from our Customer’s/Audience’s perspective
• Customer Experience Map
• Implementation + Small Wins

Extra Support!

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Extra Support! 〰️

Digital Tools we are using!

  • CANVA - You should have access to your individual whiteboards for coach. If not reach out to Holly for the individual link via Slack

  • SLACK - This invite link does not expire. Please try to use all messaging for our cohort via slack (exception is document upload).

  • Google Drive - all should received the sharing link for your invoicing documents and time tracking.

  • Google Calendar - all links for our coaching appointments, group coaching, and learning labs will be accessible.

(Optional) Group Coaching for LL #3

Module 2:

Professional Ecosystems + Support

Learning Lab #4: Effective Time Management + Receiving & Giving Feedback + Mistakes we'll make

08/14
Guest Speaker: Willow Blythe-Carroll

In-person at Tuba City E-Ship Hub

This workshop focuses on mastering time management, effectively giving and receiving feedback, and learning from common entrepreneurial mistakes. Participants will learn to prioritize tasks, set goals, and use feedback for growth while building resilience and continuous improvement through real-life case studies.

Learning Lab #5: Business Compliance

08/28
Guest Speaker: Rico Frias (Frias Indian Law)

Online via Zoom Link - Click Here

This workshop focuses on the types of business entities there are and the compliance of registration and taxation for each of these entities.

Learning Lab #6: Business Journeys + Hear from
Founders

09/11
Panelists:

  • Brett Isaac, Navajo Power

  • Brittany Gene, Brittany Gene Designs

  • Delphina Begay, WaterEdge Business Solutions

  • Jared Yazzie, OXDX

  • Jordanna Saunders, Trauma Recovery Services of Arizona

  • Terri Ami, Mudhead Soaps

In-person at Tuba City E-Ship Hub* (changed from Hopi Veteran Memorial Center)

This workshop focuses on hearing from some founders about their journey starting, growing, and failing.

Extra Resources

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Extra Resources 〰️

Pitching Resources:

Powwow Pitch: Pow Wow Pitch is a non-profit organization supporting Indigenous entrepreneurs across Turtle Island, purpose-built to provide a safe, collaborative, empowering, and culturally supportive platform for inspiration, education, mentorship, celebration, and reconciliation through entrepreneurship.

SXSW South X SouthWEST: SXSW Pitch showcases innovative new technology to a panel of industry experts, high-profile media professionals, venture capital investors, and angel investors.
Regular Entry: September 9–November 3, 2024

Module 3:

Financial Terminology & Capital Access

LL #7 Pricing + Cost Structures (How you’ll make money)

Guest Speaker: Tina Begay (Redtail Entreprises, LLC)

Are you pricing your products or service correctly? How do you implement your cost structures into your pricing? We are exploring how to better price your items based off your BMC.

+ Intro to Create & Elevate with Holly + Design Briefs

Join Zoom Meeting:
https://us02web.zoom.us/j/83876596106?pwd=9vnOLahgMlysZwu9vGVkHKyq8uMEFx.1

LL #8 What is Credit? + Financial Terminology + Funding Sources
Pitch #3 Due

Guest Speaker: Dave Castillo (Native Community Capital)


A FAQ we get as coaches is “I’m looking for funding, what funding is available to me?”
In this session we’ll empower you to understand, discuss, and ask about business banking with better knowledge of these concepts.

Pitch #3: 3 slides + 10 mins (9 mins minimum) More info in our Slack General Channel

Sign-up here for your Pitch #3 on 10/10 & 10/11 - https://calendly.com/hollynativestartup/pitch-3

LL #9 Cash Flow Projections + Reading a P&L Statements

Guest Speaker: Marcus Benally (redW Advisors & CPAs)

Knowing how money comes in and out of your business will lead to better strategies for the next step in growth and understanding how to budget for your off-season/slow seasons.

Join Zoom Meeting
https://us02web.zoom.us/j/87312918044?pwd=2TzCHvVLKGcGbgMNJIQudoS0WP8ku2.1

LL #10 Our Relationships With Money + Trauma of Money + Pitch #4

Guest Speakers: Chanel Chapman (Trauma of Money) + Apryl Joe (TOM Alumni & CL Facilitator)

How do we see our relationship, biases, myths, and fears surrounding money. How can we address these situations to be better managers of money.

Access the Slide Deck: https://www.canva.com/design/DAGRI5gzve8/7z4o0-KglJGMyYD0ZWkRPw/edit?utm_content=DAGRI5gzve8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Group Coaching on 10/24

Extra Resources

〰️

Extra Resources 〰️

Business Ethics Link from LL #8 - Marie Jennings
Southwest Native Assets Coalition

Module 4:

Marketing Sprint + Create & Elevate

  • 1 Learning Labs (2.5 Hours Long)

  • 3 Group Coaching Sessions (Virtual via Zoom)

  • Mentor circle coaching (alternate with Learning Labs

  • Create & Elevate: Nov 15-17 in Tuba City, AZ

Learning Lab #11 - Creating a Pitch Deck with Cindy Chischilly

What goes into designing a pitch deck for your business? How do you know what content is needed?

This workshop with Cindy Chischilly will give you an example to follow and how to combine your style guide and new rebrand from Create & Elevate for your new pitch deck!

Via Zoom Here

PPT from Cindy - Access Here

Pitch #4 on 11/21 or 11/22

RESCHEDULED DUE DATE:
Pitch #4:
Here are requirements:

  • business plan outline/FULL BMC submission for panel of business coaches/guests to view on their own

  • 2 years cash flow submission for panel of business coaches to view on their own

  • 5 slides minimum

  • Ask of 15k+

20 mins max

Pitch #4 is not due until Nov 21st and Nov. 22nd. Sign up here - https://calendly.com/hollynativestartup/pitch-

Create & Elevate 2024

Meet Your Designers

More Than a Logo: C&E Workshop with Brittany Gene

10/10 Slide Deck PDF: Access Here

Optional: Using Canva to create your business cards with Holly Patterson

Register for it here —> nativestartup.org/events

What is Create & Elevate?

Nov. 15 - Nov 17 Weekend Schedule

  • Friday Night

    We all arrive at the E-ship Hub by 4pm for dinner and get a kickstart to work with Designers into the evening time.

    Pick up your check-in packet with Holly & Racquel for your weekend stay and Create & Elevate items.

  • All Day Saturday

    Breakfast + Workshops + Listening sessions from experienced Marketers

    Don’t worry there’ll be downtime for you to recharge before dinner!

  • Sunday Morning/Afternoon

    The BIG REVEAL!

    Meet with Designers for final touches and share the process of the design with your designer and how it incorporates the storytelling of your business (Value Proposition + Customer Relationships + Channels).

Final Evaluation + Graduation

  • Final Pitch (#5) to Coaches

    • 7 to 13 slides & 20 mins max Pitch

  • Q&A + Feedback with Advisors for 60 mins

  • Final Evaluation 30 mins (reflections with Change Labs Coaches Only)

    • What do you need from Change Labs now?

    • If you re-applied for an incubator program at this point and time, what would you need (resources or partnerships, etc.) now to further your business?

    • What resonated the most with you in this program and what did not?

    • What do you wish you could have spend more time on in the program (excluding coaching time)?

  • Graduation

Your Final Pitch

To prepare for your final pitch:

  • Ready all of your technologies before hand. Be in a space that allows for no distractions and ample internet during your pitch (e.g. not in your car, loud cafe, etc.). Our E-ship Hub is available from M-F 9am to 4pm if you are struggling to find adequate space.

  • Please review Zoom options/capabilities and do some practice runs within the 2 weeks period before 12/09 or 12/10.

  • Send your Final Pitch Slide Deck + Final BMC + Financial Documents (Can be either 2 years projection Profit Loss or 2 year projections Monthly Cashflow) via PDF to Holly by 12/06 Midnight. This submission is required for your final presentation.

  • Arrive 5 mins before your start time. You’ll be placed in the zoom waiting room until all advisors are ready.

  • Guest Advisor could include: foundations, funders, entrepreneurs, and other incubator programs coaches.

Sign Up for times of 12/09 or 12/10 Deadline is 11/29: https://calendly.com/hollynativestartup/final-pitch-graduation-evaluation-exit

“I think a lot of people don’t understand the whole process that goes into creating something that you’re going to be passing down for generations or utilizing out on the rez,” he said. “I think people don’t understand the value that is not monetary.”

Cody Artis, owner of Artis Forge and Class of 2023

“I just like being creative… I just really wanted to see my art all over the world.”

Jaymus Perry, owner of ArtBonnet and Class of 2022

"That's the best, best, best part of [Change Labs’ entrepreneurial support services] it. There are people that are in there with me, that are participating, and we're all kind of learning together and that makes me hopeful," she said. "They know how it is to start a business, especially on the rez.”

Crystal Dugi, owner of Crystal L Daghaa’ii and Class of 2021

Coaching & Resources

Access 100+ workshops and seminars led by Native entrepreneurs on business topics ranging from storytelling to filing taxes.