2024 Incubator Cohort Program
The core of the program
Idea Innovators looking to Start
Knowing how you want to structure your business idea and get started on how to setup your operations.
Sole Proprietors looking to Grow
Learn how to register their business, business banking, and building their brand identity.
LLC’s looking for Sustainability
Transitioning from reactive to proactive business operations.
Coaches, Facilitators & Subject Matter Experts
Module 1:
Orientation & BMC
3 Learning Labs (2.5 Hours Long)
First In-person is July 17th, 2024
Learning Technical skills from Subject Matter Experts (SMEs)
1 hour dedicated to check-ins & check-outs on entrepreneurial journeys, wellness, & support.
3 Group Coaching Sessions (Virtual via Zoom)
5-6 entrepreneur : 1-2 coaches in break-out rooms
Parking lot questions from the previous learning labs
Providing a space of questions & sharing for those new to coaching, asking for clarification, & “don’t know what you don’t know”
Your first mentor circle coaching (alternate with Learning Labs)
1 entrepreneur : 3-5 coaches
Crafting your NEEDED support for your GROWTH with multiple SMEs & Coaches
Part 2 Orientation + Business Model Canvas
In-person at E-ship Hub in Tuba City, AZ
• Headshots
• Community Norms + Entrepreneurship
• Wellness in Entrepreneurship + CL Mission
• Failure + Goal Setting
• BMC + Creating Infrastructure Management
Extra Support!
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Extra Support! 〰️
Digital Tools we are using!
CANVA - You should have access to your individual whiteboards for coach. If not reach out to Holly for the individual link via Slack
SLACK - This invite link does not expire. Please try to use all messaging for our cohort via slack (exception is document upload).
Google Drive - all should received the sharing link for your invoicing documents and time tracking.
Google Calendar - all links for our coaching appointments, group coaching, and learning labs will be accessible.
Module 2:
Professional Ecosystems + Support
Learning Lab #4: Effective Time Management + Receiving & Giving Feedback + Mistakes we'll make
08/14
Guest Speaker: Willow Blythe-Carroll
In-person at Tuba City E-Ship Hub
This workshop focuses on mastering time management, effectively giving and receiving feedback, and learning from common entrepreneurial mistakes. Participants will learn to prioritize tasks, set goals, and use feedback for growth while building resilience and continuous improvement through real-life case studies.
Learning Lab #5: Business Compliance
08/28
Guest Speaker: Rico Frias (Frias Indian Law)
Online via Zoom Link - Click Here
This workshop focuses on the types of business entities there are and the compliance of registration and taxation for each of these entities.
Learning Lab #6: Business Journeys + Hear from
Founders
09/11
Panelists:
Brett Isaac, Navajo Power
Brittany Gene, Brittany Gene Designs
Delphina Begay, WaterEdge Business Solutions
Jared Yazzie, OXDX
Jordanna Saunders, Trauma Recovery Services of Arizona
Terri Ami, Mudhead Soaps
In-person at Tuba City E-Ship Hub* (changed from Hopi Veteran Memorial Center)
This workshop focuses on hearing from some founders about their journey starting, growing, and failing.
Extra Resources
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Extra Resources 〰️
Pitching Resources:
Powwow Pitch: Pow Wow Pitch is a non-profit organization supporting Indigenous entrepreneurs across Turtle Island, purpose-built to provide a safe, collaborative, empowering, and culturally supportive platform for inspiration, education, mentorship, celebration, and reconciliation through entrepreneurship.
SXSW South X SouthWEST: SXSW Pitch showcases innovative new technology to a panel of industry experts, high-profile media professionals, venture capital investors, and angel investors.
Regular Entry: September 9–November 3, 2024
Module 3:
Financial Terminology & Capital Access
LL #7 Pricing + Cost Structures (How you’ll make money)
Guest Speaker: Tina Begay (Redtail Entreprises, LLC)
Are you pricing your products or service correctly? How do you implement your cost structures into your pricing? We are exploring how to better price your items based off your BMC.
+ Intro to Create & Elevate with Holly + Design Briefs
Join Zoom Meeting:
https://us02web.zoom.us/j/83876596106?pwd=9vnOLahgMlysZwu9vGVkHKyq8uMEFx.1
LL #8 What is Credit? + Financial Terminology + Funding Sources
Pitch #3 Due
Guest Speaker: Dave Castillo (Native Community Capital)
A FAQ we get as coaches is “I’m looking for funding, what funding is available to me?”
In this session we’ll empower you to understand, discuss, and ask about business banking with better knowledge of these concepts.
Pitch #3: 3 slides + 10 mins (9 mins minimum) More info in our Slack General Channel
Sign-up here for your Pitch #3 on 10/10 & 10/11 - https://calendly.com/hollynativestartup/pitch-3
LL #9 Cash Flow Projections + Reading a P&L Statements
Guest Speaker: Marcus Benally (redW Advisors & CPAs)
Knowing how money comes in and out of your business will lead to better strategies for the next step in growth and understanding how to budget for your off-season/slow seasons.
Join Zoom Meeting
https://us02web.zoom.us/j/87312918044?pwd=2TzCHvVLKGcGbgMNJIQudoS0WP8ku2.1
LL #10 Our Relationships With Money + Trauma of Money + Pitch #4
Guest Speakers: Chanel Chapman (Trauma of Money) + Apryl Joe (TOM Alumni & CL Facilitator)
How do we see our relationship, biases, myths, and fears surrounding money. How can we address these situations to be better managers of money.
Extra Resources
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Extra Resources 〰️
Business Ethics Link from LL #8 - Marie Jennings
Southwest Native Assets Coalition
Module 4:
Marketing Sprint + Create & Elevate
1 Learning Labs (2.5 Hours Long)
3 Group Coaching Sessions (Virtual via Zoom)
Mentor circle coaching (alternate with Learning Labs
Create & Elevate: Nov 15-17 in Tuba City, AZ
Learning Lab #11 - Creating a Pitch Deck with Cindy Chischilly
What goes into designing a pitch deck for your business? How do you know what content is needed?
This workshop with Cindy Chischilly will give you an example to follow and how to combine your style guide and new rebrand from Create & Elevate for your new pitch deck!
Via Zoom Here
PPT from Cindy - Access Here
Pitch #4 on 11/21 or 11/22
RESCHEDULED DUE DATE:
Pitch #4:
Here are requirements:
business plan outline/FULL BMC submission for panel of business coaches/guests to view on their own
2 years cash flow submission for panel of business coaches to view on their own
5 slides minimum
Ask of 15k+
20 mins max
Pitch #4 is not due until Nov 21st and Nov. 22nd. Sign up here - https://calendly.com/hollynativestartup/pitch-
Create & Elevate 2024
Meet Your Designers
More Than a Logo: C&E Workshop with Brittany Gene
10/10 Slide Deck PDF: Access Here
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Customer Segments
Value Proposition
Customer Relationships
Channels
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Found in your google drive and will need to have slides 1-8 completed by 11.05.2024.
Reach out to coaches for support on completing or use your coaching sessions to build out the slides.
Optional: Using Canva to create your business cards with Holly Patterson
Register for it here —> nativestartup.org/events
What is Create & Elevate?
LogoAI - https://www.logoai.com/
Brandmark.io - https://brandmark.io/
Colormind.io - http://colormind.io/
Behance - https://www.behance.net/
Pinterest - https://www.pinterest.com/
Nov. 15 - Nov 17 Weekend Schedule
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Friday Night
We all arrive at the E-ship Hub by 4pm for dinner and get a kickstart to work with Designers into the evening time.
Pick up your check-in packet with Holly & Racquel for your weekend stay and Create & Elevate items. -
All Day Saturday
Breakfast + Workshops + Listening sessions from experienced Marketers
Don’t worry there’ll be downtime for you to recharge before dinner!
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Sunday Morning/Afternoon
The BIG REVEAL!
Meet with Designers for final touches and share the process of the design with your designer and how it incorporates the storytelling of your business (Value Proposition + Customer Relationships + Channels).
Final Evaluation + Graduation
Final Pitch (#5) to Coaches
7 to 13 slides & 20 mins max Pitch
Q&A + Feedback with Advisors for 60 mins
Final Evaluation 30 mins (reflections with Change Labs Coaches Only)
What do you need from Change Labs now?
If you re-applied for an incubator program at this point and time, what would you need (resources or partnerships, etc.) now to further your business?
What resonated the most with you in this program and what did not?
What do you wish you could have spend more time on in the program (excluding coaching time)?
Graduation
Your Final Pitch
To prepare for your final pitch:
Ready all of your technologies before hand. Be in a space that allows for no distractions and ample internet during your pitch (e.g. not in your car, loud cafe, etc.). Our E-ship Hub is available from M-F 9am to 4pm.
Please review Zoom options/capabilities and do some practice runs within the 2 weeks period before 12/09 or 12/10.
Send your Final Pitch Slide Deck + Final BMC + Financial Documents (Can be either 2 years projection Profit Loss or 2 year projections Monthly Cashflow) via PDF to Holly by 12/06 Midnight. This submission is required for your final presentation.
Arrive 5 mins before your start time. You’ll be placed in the zoom waiting room until all advisors are ready.
Guest Advisor could include: foundations, funders, entrepreneurs, and other incubator programs coaches.
Sign Up for times of 12/09 or 12/10: https://calendly.com/hollynativestartup/final-pitch-graduation-evaluation-exit
“I think a lot of people don’t understand the whole process that goes into creating something that you’re going to be passing down for generations or utilizing out on the rez,” he said. “I think people don’t understand the value that is not monetary.”
Cody Artis, owner of Artis Forge and Class of 2023
“I just like being creative… I just really wanted to see my art all over the world.”
Jaymus Perry, owner of ArtBonnet and Class of 2022
"That's the best, best, best part of [Change Labs’ entrepreneurial support services] it. There are people that are in there with me, that are participating, and we're all kind of learning together and that makes me hopeful," she said. "They know how it is to start a business, especially on the rez.”
Crystal Dugi, owner of Crystal L Daghaa’ii and Class of 2021
Coaching & Resources
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Coaching is our way of supporting the entrepreneur on advising strategy or brainstorming ideas.
You can choose to meet with any coach to help you decide the next phase or step in your journey.
When finding a coach to best support your needs we have outlined the “verticals” in which our coaches are Change Makers.
Book a Session Below. If you would like 2 coaches to be in your session please email them directly about making arrangements.
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Your business structure impacts how your business is taxed, business ownership, how you obtain financing, the transfer of assets and ownership interests, your personal liability, and how you manage and run your business. A business lawyer can always provide guidance. The structure you choose also impacts what entities you will need to register your business with.
Some common business structures:
Corporation
Non-profit Corporation
Cooperative
LLC (Limited Liability Companies)
Sole Proprietorship
Partnerships
Need more info on LLCs? Check out this talk from Joe Austin! -
An EIN number is required for a business that will be employing employees other than the owner. In many cases, EIN numbers are required to open a business bank account and needed to pay federal taxes for your business. It may also be required on business loan applications. financial papers, and submissions to grants.
Applying for an EIN is simple, free, and is done online within minutes through the IRS. However, if you do not have a physical mailing address, you’ll first need to secure a statutory or registered agent, which can be a friend or relative in your State with a physical mailing address who is willing to receive business communications on your behalf. Talk to your coach about the role of a registered agent if you don’t have a physical mailing address.
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All business structures are required to register with a US State and/or a recognized tribe, except for sole-proprietors. Sole-proprietors are liable for sales tax and should register with their local tax agency, but they do not need to file articles with a State or Tribal agency.
We’ve created an online tool, Build Navajo, to support entrepreneurs with the business registration process on the Navajo Nation. Your coach can support you through this process.
If you operate your business on a reservation, you can choose to register with both the tribe and the US State where your business is located.
Here’s a link to the steps to starting a business in Arizona.
Here’s a link to the steps to starting a business in New Mexico.
Again, your coach can help you interpret the steps and understand what’s needed to file your paperwork.
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The majority of nonprofits in the US are 501(c)(3) which is a corporation organized not-for-profit. Unlike a for profit corporations, a nonprofit organization is not “owned” by the founder and is organized and operated for a collective, public or social benefit. Whereas a for profit corporation operates as a business aiming to generate a profit for its owners.
Any revenues of a nonprofit that exceed expenses must be committed to the organization's purpose, not taken by private parties.
If you’re undecided between a non-profit vs. a for-profit structure, ask yourself these questions:
1) Will your business activity serve a public or social benefit that is religious, educational, charitable, scientific, literary, or prevent cruelty to children or animals?
2) Will you be generating profit to fulfill a purpose?
3) Do you anticipate needing grant money or donations in order to do the work?
4) Do you want to protect directors, officers, and members from personal liability for the corporation's debts and liabilities?
If you answered “Yes” to all of these questions, you may be suited for a non-profit corporation structure.
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Getting started on the right foot with your business financials starts with your personal financials.
Check out this YouTube Workshop by Change Labs on Applying for Credit!
As general rule of thumb… separating your personal and business income & expenses can make tax payment and running your business smoother.
Even if you’re planning on staying a sole proprietor, there are multiple ways separating these accounts from another savings account to a recording of separate ledgers (paper/digital spreadsheets).
Getting a business loan starts with having a business banking account. Most credit unions and major banks require for an EIN number & Articles of Organization (LLC Paperwork) to open a banking account. The process of requesting a business loan starts with a general application and vary from other requirements of:
Business Plan
Financial Projections (~2 Years) or Cash Flow Projections
Business Paperwork
~2 Years of Taxes (Personal if startup)
Profit & Loss Statements
Collateral Worksheets*
*depending on the type of loan to size of loan majority of financing requires 95% of loan to be collateralized with assets. (i.e. $10,000 loan $9,500 worth of collateral)
What does a business loan help with besides working capital or financial support? It helps build business credit!What does business credit do and why would a business need it?
Similar to personal credit, business credit establishes its ability to borrow. Business Credit is used to help qualify for loans and other forms of financing. For example, building and being in good business credit standing can open opportunities for your business to open a business credit card or apply for other business loans for business expansion, day to day expenses, purchase inventory, hire additional staff or have working capital for the cost of doing business.Talk with a Kinship Lending Coach about business loans or other questions on personal financials.
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Item descriptionBusiness Type:
1. Sole Proprietor
2. Partnership
3. CorporationFederal Tax Identification Number
EIN = Employer Identification NumberEmployee Forms:
W-2 : report wages paid to employees and the taxes withheld from themW-4: completed by an employee to indicate his or her tax situation to the employer. The W-4 form tells the employer the correct amount of federal tax to withhold from an employee's paycheck.
W-9: a third party who must file an information return with the Internal Revenue Service. It requests the name, address, and taxpayer identification information of a taxpayer.
Resources:
Navajo Nation Business Regulatory Office
Navajo Office of Tax Commission
IRS
Arizona Dept of Revenue
NM Dept of Revenue
Visit the Change Labs YouTube channel
Access 100+ workshops and seminars led by Native entrepreneurs on business topics ranging from storytelling to filing taxes.