Can you articulate who it is that is buying the products or services you offer? All to often entrepreneurs assume that everyone is their customer. However, good solutions are not a one-size-fits-all. This workshop will help you get strategic by discussing the importance of identifying your ideal customer and help you start defining their characteristics. Change Labs Business Coach, Trish Rensink, will introduce you to the Ideal Customer Canvas, a tool to help you ask the right questions about your customers, and show you how getting strategic about your ideal customer can help narrow your focus, optimize your website, improve your marketing, inform your pricing, and more!