Understanding where your target audience "lives" on digital platforms can save you time and money when it comes to establishing relationships and building trust with your customers. This workshop will walk you through some free tools that will help you identify and develop digital audience strategies to help you be successful in your first year, and every year after. Key takeaways include: * Creating the ideal client, also called a marketing profile * Understanding your client's buying journey * Testing different target audiences to find the right ones for your business